Jio Partners With Screenz to Enable Digital Interactivity For Broadcasters

Reliance Jio Infocomm Ltd, Jio, today announced an exclusive partnership for the Indian market with Screenz, a platform for “entertainment-based interactivity” used by world’s top broadcasters and format owners. The partnership will add to Jio’s existing platform for gamification which could be seen in action during the on-going Jio Cricket Play Along, where Jio claims to have enrolled over 65 Million unique users already. With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India, as per claims Jio.

This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers. Jio claims that its Screenz platform will provide increased engagement and new advertising opportunities due to its abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

This is the second such innovative brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of the artificial intelligence-based brand engagement platform called JioInteract.

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Jio Screenz platform comprises of the following features:

1. Jio Screenz Platform allows a real-time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show

2. It provides a Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements

3. This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS

4. Jio Screenz supports various social networks namely Google, Facebook, Twitter and more

5. To ensure a continuous learning and feedback loop, it supports rich data reporting and creates unique profiles for each user, hence enabling targeted advertisement.

(Disclaimer: News18.com is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited)

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